Social media shouldn't be another job
on your to-do list
I help businesses create professional, engaging and consistent social media content without taking away the personality that makes their business different.
From content creation and filming to social media management, scheduling and strategy, I can take care of the day-to-day social media so you can concentrate on running your business.
You bring the business. I'll help with the reach.
what i can help with
Content Creation
I'll create a bank of professional photo and video content that you can use across your social channels.
This can include:
Short-form video and Reels
Photography
Behind-the-scenes content
Business and team content
Educational content
Product or service showcases
Branded graphics
Social media templates
Content designed around current trends and your industry
Content can be created during dedicated content days, giving us enough material to build a consistent library rather than trying to create something from scratch every week.
Social Media Management
If you don't have the time or simply don't want the hassle.
I can manage your social media for you.
This can include:
Content planning
Caption writing
Content creation
Scheduling and publishing
Instagram & Facebook management
Reels and short-form video
Stories
Community engagement
Hashtag and keyword research
Monthly content calendars
Performance monitoring
Monthly reporting
You'll know what is going out, when it's going out and, more importantly, why we're posting it.
Social Media Strategy
I'll look at your current social media presence, your audience, your competitors and your business goals before creating a strategy that makes sense for you.
We'll identify:
Who you're trying to reach
What content your audience actually needs
Which platforms are worth your time
Your key content pillars
What you should be posting
How often you should be posting
What isn't currently working
How we can improve your content over time
Because there's no point spending money on social media just to say you're "active".
Content Days
One of the easiest ways to create better social media is to stop trying to create it every single day.
Instead, we can plan dedicated content days where I come to your business and capture a variety of content in one session.
Depending on your business, a content day could include:
Video • Photography • Reels • Team content • Behind the scenes • FAQs • Educational content • Products/services • B-roll
The footage can then be edited into multiple pieces of content throughout the month.
That means one well-planned filming session can give you weeks of content rather than one Reel that disappears after 48 hours.
The aim isn't simply to post more.
I create content around your actual business, your customers and what you want to achieve. That might mean filming short-form videos, capturing behind-the-scenes content, creating educational posts, showcasing your team or turning the things you do every day into content people actually want to watch.
packages
FAQ
Can i customise my package?
Not every business needs the same amount of social media.
You might only need someone to create your content.
You might already have someone posting but need professional video.
Or you might want someone to take everything off your hands.
That's why packages can be tailored around your business, rather than making you pay for services you don't need.
Content creation only, social media management or the complete package — we can build something around you.
why work with me?
I don't believe good social media is about posting for the sake of posting.
I've worked with businesses where the biggest problem wasn't a lack of ideas. It was that nobody had the time to actually turn those ideas into content.
That's where having both content creation and social media management under one roof makes a difference.
Instead of sending you a list of things you need to film yourself, I can help plan the content, capture it, edit it and turn it into social media that's ready to publish.
You get one person who understands the content and the strategy behind it.
And because I'm not a huge agency, you aren't passed between five different people who don't know your business.
What Working Together Looks Like?
01 — We Talk
We'll start with a conversation about your business, your audience, what's currently working and what's frustrating you about social media.
02 — We Plan
I'll create a content strategy and plan based around your business rather than simply filling a content calendar.
03 — We Create
If content creation is included, we'll arrange a content session and capture the photography and video we need.
04 — We Manage
I'll take care of the captions, editing, scheduling and publishing so your social media stays consistent.
05 — We Review
Each month we'll look at the numbers, identify what's working and use that information to improve the next month's content.
what experience have you got?
I have over 8 years of experience working across social media, content creation and digital marketing. Alongside building my own audience of over 150,000 followers across multiple platforms, I’ve worked with more than 15 brands, creating content for well-known names including Boots, Smyths Toys and Amazon. My experience spans everything from short-form social content and Reels to longer-form video, giving me a strong understanding of what makes content work across different platforms and audiences.
Fun Facts
150k
Michelle has a following of over 150,000 across multiple platforms, creating both long-form and short-form content.
8+
Over 8 years of experience in social media.
15+
Worked with over 15 brands to create content, including Boots, Smyths Toys, Amazon and more.